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The state government of Uttar Pradesh has come up with a new digital media policy known as UP Social Media Policy 2024 Pdf However this new UP Social Media Policy will offer financial incentives to any social media influencers who would publicise the government’s programs and other initiatives on their social media platforms. Moreover according to an official document this policy would provide details and knowledge about various economic and social welfare schemes to the citizens’ of the state via social media.
However the social media influencers who would promote all of the government’s initiatives and raise public awareness on platforms like Facebook X Instagram and YouTube will get Rs 8 lakh per month depending on how many followers and subscribers these influencers have on their accounts. Therefore all residents of Uttar Pradesh who want to benefit from this UP Social Media Policy may access the official website to get the UP Social Media Policy PDF.
Objective of UP Social Media Policy 2024
The UP Social Media Policy Pdf primary goal is to raise public knowledge of the different government initiatives that the Uttar Pradesh State government has introduced recently. Moreover influencers who would promote and support the government through their content uploaded on Facebook Instagram YouTube etc. will be paid from Rs.2 Lakh to Rs.8 Lakh thus providing them with an outstanding opportunity to get employed and earn. Therefore the authorities have compiled a list of social media platforms and advertising agencies that will promote and advertise the government initiatives and achievements on their channels and get benefit from the UP Social Media Policy.
Helpful Summary of UP Social Media Policy
| Post For | UP Social Media Policy 2024 PDF |
| Launched By | Government Of Uttar Pradesh |
| Started For | For all social media influencers of the state |
| Main Aim | Promoting state government projects |
| Amount Of Scheme | Rs.2 Lakh to Rs.8 Lakh Per Month |
| Article Category | Yojana |
| Mode Of Application | Online |
| Benefits | Receiving funds for promoting schemes and achievements |
| Official Website | https://information.up.gov.in/en/websocial-media |
Eligibility Criteria
- There are certain requirements that have to be fulfilled while applying for UP social media policy:
- The candidate needs to live in the state of Uttar Pradesh permanently.
- The candidate needs to have influence on social media and good numbers of subscribers or followers.
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List of Social Media Platforms
- YouTube
- X
Financial Benefits
Facebook and YouTube influencers are divided into 4 categories:
- Category A – minimum INR 10 lakh subscribers
- Category B – minimum INR 5 lakh subscribers
- Category C – minimum INR 2 lakh subscribers
- Category D – minimum INR 1 lakh subscribers
Instagram& X influencers are divided into 4 categories:
- Category A – minimum INR 5 lakh subscribers
- Category B – minimum INR 3 lakh subscribers
- Category C – minimum INR 2 lakh subscribers
- Category D – minimum INR 1 lakh subscribers
UP Social Media Policy Warns Against
As per the latest modification that was made public posting anything derogatory of the nation online will be viewed as a major offence with the potential for punishments ranging from three years to life in jail. However legal action will be taken against those who upload such unfavourable content particularly under this policy therefore social media influencers are prohibited from posting anything offensive pornographic or anti-national posts or videos on their platforms.
Date of Announcement
- On 28th August 2024 The UP Social Media Policy was launched by the state government.
Required Documents
- Aadhaar Card
- PAN Card
- Mobile Number
- Email ID
- Passport Size Photo
- Address Proof
- Complete information on social media accounts
Selection Process
The candidates will be chosen based on how well they meet the requirements for eligibility:
- Firstly the candidate needs to be an Uttar Pradesh-based social media influencer.
- Then the stuff that has already been put on the applicant’s social media accounts will be examined by the UP state government first.
- After that a government representative will contact the applicant by email or by phone if the content is suitable.
- Lastly the government representatives will provide the influencer with subjects and additional information that they want the influencers to promote or advertise.
UP Social Media Policy Registration Process
Step 1: Access the official website to submit an application online for the UP Social Media Policy 2024 if you meet all eligibility requirements.
Step 2: The candidate must select “apply here” when they arrive at the official website’s home page.
Step 3: A fresh window will open on your display and an application form will appear. The candidate needs to fill it out by providing all the data completely and attaching required documentation.
Step4: The applicant must immediately verify their information on the application form once filling it all out and select the “Submit” option to finish the application procedure.
Download UP Social Media Policy PDF
Step 1: Firstly candidates may access the official website to download the Social Media Policy PDF.
Step 2: After that the option to Download UP Social Media Policy PDF must be selected by the applicant once they arrive at the official website’s homepage.
Step 3: Then the PDF file will show up on your desktop and now candidates can initiate the download procedure by clicking the download icon and thus the candidate can download the PDF successfully in this way.
FAQs
The UP Social Media Policy was introduced by whom?
The UP Social Media Policy was introduced by the state government of Uttar Pradesh.
What rewards according to the UP Social Media Policy would social media influencers be given?
According to the Uttar Pradesh Social Media Policy social media influencers will receive financial rewards of up to INR 8 lakh.
What was the date when the UP Social Media Policy was declared?
The official release of the UP Social Media Policy took place on August 28 2024.